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Online Market Research
Is there a demand for my product or service? Are my customers satisfied with our services? How I can generate more sales of my existing customers? How I can improve the quality of my product or service? If there is anything you would like to know about your business and industry, market research is the way to start investigating some answers. Market research is one of the most important facets fascinating and marketing. We will focus on the exchange of some Internet resources that can help conduct online market research. "The Market research is defined as systematic and objective identification, collection, analysis, dissemination and use of information to help to management in making decisions related to identifying and solving problems (and opportunities) in marketing. "(Malhotra, 2004)
There are many ways in which the Internet can be useful to marketing researchers. Can be used as a source of market research providers, a data source side, a source for market research software, and a source for collecting data through focus groups, surveys, etc. "(Malhotra, 2004)
Why market research?
– It helps to understand the industry and current market trends.
– Provides information on target customers.
– Identify market and sales potential.
– Keeps objective investigators.
– It becomes a framework for creating a marketing strategy.
– Helping business owners to examine customer satisfaction.
– Take a close look at their strengths and weaknesses of competitors.
– Helping marketers to create benchmarks for future improvements.
Perhaps there is no better way to search the web, but we recommend the following steps:
1. Pre-Analysis of search: Think about the topic or subject you want to study in the Web. Ask yourself some of the following questions, what keywords are related only to the subject or topic? Are there organizations or associations that may have information on the topic at their sites web?
In order to identify trends in your topic or subject, which will have to build a keyword set to run in search engines.
2. Monta set your keyword in any search engine.
Recommended Search Engines
– Google: http://www.google.com
– Yahoo: http://www.yahoo.com
– MSN: http://www.msn.com
– Question: http://www.ask.com
For example, we will assume that you are looking for a Hispanic Business Directory where you can promote your business. Hispanic Business Directory is your set of keywords. As going to open any of the search engines available on the market to find what you are researching for. Use the following variations for better results:
Hispanic Business Directory – Find what you're specific to investigating.
Hispanic Business Directory * "- Add star symbol to the investigation of all variations of the word.
"Hispanic Small Business Directory" – You can be as specific as you need.
Hispanic Business Directory * "and the result * – Help to find case studies if not available in your topic or issue.
Recommended Tools Search Keyword
https: / / adwords.google.com / select / KeywordToolExternal
http://freekeywords.wordtracker.com/
http://www.keyworddiscovery.com/search.html
http://smallbusiness.yahoo.com/
3. Learn step by step and be open to change their approach to everything they are learning from their past performance. Follow clues that can be taken to what exactly you are researching for. If you need official information, we recommend that you visit the official website of the U.S. government.
Government Sources
Visit http://www.firstgov.gov. This U.S. Official site offers a gateway to all government sites. You can also visit the official websites of your county or city. Provide very relevant especially when you are trying to find demographic data.
4. In general, the most relevant information is within the first three to five pages of Google or any other search engines. If you can not find something interesting within the first 3-5 pages of the results, it is necessary to improve the quality of your keyword set to more relevant results.
The following are a list of tools Online you can use during online market research:
On-line Market Research Sites, Services and Tools
– Questionpro: Offers large survey design templates and hosting, http://www.questionpro.com visit.
– Zoomerang: A great site to develop its own online poll, http://www.zoomerang.com.
– Vovici: Create professional-quality surveys in a comprehensive process based on the wizard, http://www.vovici.com.
– Surveybuilder: Customize online surveys and recovery of defendant, http://www.surveybuilder.com.
– Surveysystem: Sell tools research or will host the online survey, http://www.surveysystem.com.
– Add-A-Form: Create a survey form or to use a form existing http://www.addaform.com.
– Business: A service of the new means of measurement that allows advertisers to view audience reports for millions Sites and Services to build their brands with confidence, http://www.quantcast.com.
– Busreslab: online employee and customer satisfaction surveys, http://www.busreslab.com.
– Frost and Sullivan: Excellent industry specific reports market research, http://www.frost.com.
– GuideStar Research: freebees and assistance with online surveys, http://www.guidestarco.com.
– ResearchInfo: great source of information for market researchers, http://www.researchinfo.com.
Email list of sources
– Emailresults: Permission providers based email, http://www.emailresults.com.
– LIST: LIST Inc. is a leading provider of B2B e-mail lists, B2B mailing lists and B2B telemarketing lists, http://www.list.com.
If you need help from experts in the field, we recommend you visit:
Marketing Associations Online Research
AAPOR: American Association for Public Opinion Research (www.aapor.org)
AMA: American Marketing Association (www.marketingpower.com)
ARF: The Advertising Research Foundation (www.arfsite.org)
CASRO: The Council of American Research Organizations Poll (www.casro.org)
MRA Marketing Research Association (www.mra-net.org)
QRCA Qualitative Research Consultants Association (www.qrca.org)
RIC: Research Industry Coalition (www.researchindustry.org)
CMOR: Council for Marketing and Opinion Research (www.cmor.org)
Their development Internet research skills is one of the skills that many business owners must develop due to the important role it plays in understanding best competitors and the market in general.
I hope some of this information useful.
Greetings to your success,
Jose Aburto
About the Author
Bachelors Degree in Economics from the University of Michoacán, San Nicolas de Hidalgo in Morelia, Mexico in 2000. Currently completing a Masters in Marketing at the Tec de Monterrey and an MBA from the University of San Diego. Jose has past experience in both the public and private sectors. Jose’s areas of specialty are in electronic business, online marketing, market research, international business and projects focused on community growth and development. You can contact him at http://www.hiscec.com
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