http://www.maniacsolutions.com/societal-marketing-concepts/
in the light of their understanding of social marketing concept to describe how ethical and socially responsible?
behavior may, or may not add value to an organization? all ideas
I suggest you start your assignment to explain what the concept of social marketing. Should not be difficult find books and articles about it. His explanation will be the setting for your answer with the rest of the question.
Authors@Google: Ray Anderson