http://www.maniacsolutions.com/product-marketing-cycle/
Do you have a unit plc strategies or strategies to drive a plc?
Plc Is used as a guide or make strategic marketing / management the product life cycle, shape?
strategies plc definitely can not drive, because the concept of strategies plc states that the new launcher product, needs to devise a different strategy in each of the four stages plc ie introduction, growth, maturity and finally decline stage. can not design as a growth strategy and stage of decay, but there is a different marketing mix for each stage which coincides with the strategy that stage … thnx.
Marketing Strategy – Product Life Cycle