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The difference between Public Relations and Marketing
The difference between Public Relations and Marketing
By Darrell L. Browning
Many people confuse marketing and public relations, however, are two very different things. Marketing products or services connected to a particular group or public. This allows tailor-made approaches and makes it easier to measure results.
Public relations is about building and maintaining relationships – truthful, honest connections between internal and external stakeholders of your organization. Public relations should help set the tone of his company. Public Relations, such as marketing, communication must be maintained. In BrowningLaFrankie, Public Relations is described as the art of identifying, establish and maintain mutually beneficial relationships with the media, the community, its customers, employees and others.
Ironically, relations suffer from their public image of public relations.
Although public relations professionals are often considered mere organizers events, public relations can – and should – play a central role in any organization. Public Relations not only be seen as a tool to promote good things about the company – too bad things happen. The key is honesty.
The image of your company that is the result of reality. From of that, develop powerful messages that resonate with all audiences. In the current information age, organizations must recognize the public relations should be in the leadership team – not just relegated to a ribbon-cutting plan, write a press release or respond to a crisis when they have not been in the boardroom.
Public relations professionals should also serve as opinion leaders when it comes to corporate communication – help identify, create and run strategic messages. Ideally, public relations professionals serve as a liaison between your company and those who have a stake in your organization.
Tragically, many companies have an ax to the PR staff when problems arise budget. Big mistake. Studies have repeatedly shown that companies of success are prepared to leave the economic crisis and public relations are an integral part of that process. We recommend greater communication between leaders business and public relations staff is – you'll see – win the support of the leadership team.
For more information, see http://www.browninglafrankie.com .
© 2009 BrowningLaFrankie
About the Author
Darrell L. Browning is a principal founder of BrowningLaFrankie LLC, a Philadelphia-area based company specializing in helping companies manage crises, train leaders in media and presentation skills in addition to facilitating strategic change through leadership development and organizational development workshops. Browning is the trainer-of-choice at The Wharton School MBA Program at the University of Pennsylvania in crisis communications, media training and business writing. A journalist by profession, Browning has more than 20 years of media experience with CBS-Radio, daily newspapers and national magazines. He holds degrees in Journalism and Social Sciences from The Ohio State University. For more information see http://www.browninglafrankie.com.
AXE: Brazil 2008 International Marketing