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Mortgage Marketing: 3 power tools Secure products Realtors
Some real estate agents will never be loyal to an official loan, instead of giving potential homebuyers three cards from lenders so that they can choose. What if you're not getting a ringing endorsement of the agent? How can you beat the competition, so you get all the tracks each time the agent gives you your card and two belonging to the competitors?
Here are three specific tools that give you a competitive advantage, if the agent endorses their services.
Power Tools for self promotion
You can get real estate agents to promote service improvement when given the tools that are useful to them and buyer. The best ones are perceived as high value and is not thrown away. In fact, the opposite happens. The tools are sent to friends, family and others. This is called viral marketing – a strategy that encourages individuals to convey their marketing messages.
Audio CD
CDs deliver high perceived value by and have an eternity to life. Think of the impact when a buyer's agent hands three cards and one is the audio CD. Of the three, who will Buy a first call? Not only is the CD that distinction, it sends a message about the quality of their service.
What should you include on the CD? Record 10 frequently asked questions by buyers during the loan application process. That is their content. Keep the message to 10 minutes or less and has an excellent tool agents will be happy to publicize. Why? Because it makes them look good too!
Have I beaten the button creative? So is … produce a CD that you are partners and agents. It is now more likely to give it away as the only card of choice, and that includes as part marketing and part of the message.
Prospectus
What do you get when you fold two pieces of paper in half twice? – A brochure sixteen pages. It can be a great complement to the audio CD or can separate.
Your brochure will highlight the benefits of the most popular loan programs in your area. Or it could be a brochure for the different types of buyers, ie, for the first time, investors, wealthy, elderly, etc.
Business Card
The card continues to play a key role in marketing as usual. People often the first impression of their services. Look at your card, it makes you appear professional, distinctive and help you stand out from the competition?
Here are some do's and don'ts in Professional cards:
Do not include your photo – Do not go to a professional photography, do not use your digital camera with his back against the wall of the office. If you put your photo on a card, do it right, it is worth every penny.
Hire a professional to do – Do not hire a company to design your business card. The design should apply to your brochures, flyers and other marketing materials so you can get your money's worth. Do not do it by yourself using a program such as Microsoft Publisher.
Are printed on both sides – Do you have your free CD or brochure. Do not include your site that highlights useful information and offers a subscription newsletter free. Do not print a list of documents required for loan application. Do not overload on both sides of the card with too much information. It's going to seem cluttered.
Make use of high-quality paper – the quality of their work is essential. People feel the thickness of paper between his fingers, and thin if they perceive as economic.
Two of the three tools reported here is unlikely to be used in its market. And if you collect business cards for your competitors, you find many who leave much to be desired.
Work on creating tangible marketing tools that promote their services and makes the agent's job is easier and you will find more buyers calling ahead of the competition.
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