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How to set up a totally free from direct mail to its Business Loan Program
How to establish a direct mail program totally free its mortgage business
Glad to see that this article caught your attention. You'll love this amazing little direct mail mortgage strategy marketing.
This super simple idea really allow him to mail 500 or 1,000 or 10,000 or even more … postal and / or brochures of each week for free … all without to pay a penny for postage. In fact, this idea is so profitable that a number of mortgage professionals notified me that replicate the idea several times and created his own lucrative direct mail companies out of business for their mortgages. That's powerful!
Forgive me for jumping ahead here. Let's start again from the beginning and explore the details of this idea.
The most expensive part of a campaign of direct mail is sent. For that reason alone, it is not currently possible you are using direct mail in its mortgage business. Its agenda, the more valuable your list. The postcard might cost a few cents each to print according to their quantity. So that's almost nothing.
What all this boils down to is quite difficult to get a mailing out these days for less than 55 cents dollar each, or maybe 65 cents each. So does direct mail pretty damn expensive. So this is what you do to avoid paying postage, list rental, printing, and even make a profit with this idea.
First, how many people live in your marketing area. What we want is the number of homes in your area. The post office will show you a "Dear Resident" mailing. The post office should make "Dear Resident" postcard very cheap if you're trying to hit every household in a certain zip code or set of zip codes.
If you would like to customize the return envelope, just look in the Yellow Pages under the category labeled "Mailing Lists" and you will find a list of local companies that can help. However, customization is not a requirement. In fact, most loan officers that use direct mail management offerings, "Dear Resident." You'll also find which substantially reduces costs.
Second, let's say you know that there are some 12 275 homes in the targeted area that want to reach. What we now have to do is approach other companies would also be interested in reaching these same people with an announcement postcard. Ask these businesses if they want to spend, say, 20 or 25 instead of 55 cents or 65 cents to a potential customer in your target market.
As a reminder, only the company comes close to the idea that they are not competing with you and your mortgage business. There are tons of companies willing to participate and a letter of good promotion of the concept keep its waiting list is constantly full.
All this sounds simple enough, right?
Well, it is. In fact, the odds are good that you already receive an email this way. There are a number of companies out there that will provide this service for you, at a cost. They are called "deck mailings." Just type "card deck" on Google, and you'll see all kinds of companies appear in the ad which will make its e-cards for you. Better yet, when you receive your next post … Call and check out their prices. Your card will be grouped with all other merchants.
But here's the simple truth. You can save myself a lot of money doing these shipments. They are really easy to do. There is something to say for that old adage "If you want to get it right, did it." You will have total control of the process. And the total control of all who is your address postcard. Very often, the deck "" The courier companies blow to a large geographic area and include too many people outside their area of marketing. Therefore, it do it yourself so you can be sure you're paying only to reach the people you want to reach.
Which can be a somewhat more than postcards in an envelope. You can also gang flyers, letters and other advertising materials. Although I have seen some playing cards "come in the form e clear shrink wrap, plain old envelopes work great.
But if you do it yourself or use a company that specializes in shipping deck, this is a way very cost effective to advertise your business in your local area marketing.
But one key should consider making such a work email for you. You need make sure your message stands out from the mortgage other messages in your mail package. Again, do not offer this opportunity for your competitors … only to those businesses who want to reach the same people in their area of marketing.
Here is a great opportunity to really make money in two companies.
You make money its mortgage business by promoting your business through your mail … ie your own postcard or flyer. And, you can make money selling your mail program direct to members of the cooperative mailing. Only than the costs. A 15% margin or so to compensate you for your work and initiative is certainly reasonable, and even and price to be under national large "card" package courier services. When you get all your prices together, it is possible that you may require an even higher profit margins.
Start your mailings of the cooperative once a month and then increase the frequency as its systems and procedures in place. I'm sure you can see there is a bit of money doing this great progress. If you have guts and ambition, which can operate this system to a point where they are Mail covered countless letters and other submissions of the cooperative week with little or no cash outlay. Your e-mail partners are funding the cooperative the entire process and even pay upfront for the privilege of working with you.
I'll let you do the math here in what you could make with this idea if you just outside the expenditure of a minimum of 15% to its distribution partners co-op. You may need to consider a part-time assistant from the beginning to make this work for you. Of course, nothing will work if you work the plan. To get the system running will be a little initiative and some extra oomph on your part.
At least, use this little trick to conduct electronic direct marketing campaigns for your mortgage business at no cost to you. Not at all hard to find six or eight or ten or more companies will be more than happy to register for the program and join you.
This is a great idea … send me an email or call me … Would love to hear your success with this program.
About the Author
Tom Domin is the author of “101 Ways to Originate Mortgages” and publisher of “Tom’s Mortgage Tips” a twice monthly Mortgage Newsletter geared for Mortgage Professionals. Put your mortgage career on the fast track and sign-up for FREE at http://www.MortgageMarketingToolKit.com/
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