http://www.maniacsolutions.com/mortgage-marketing-leads/
Like all the Channel marketing mortgage in one direction for maximum results
How to channel its marketing throughout Mortgages In the same direction for maximum results
It does not matter if you are using business cards, flyers, door hangers, reports, postcards, newspapers and Yellow Pages advertising, direct mail, or a system call capture all … marketing efforts should be designed with a single purpose and objective … identify and capture the information of the prospects for new mortgage.
The easiest way to do this is to channel everyone to a place, and that place is the personal website of the mortgage. When you think about it, it is the perfection of the senses.
You are enrolled in marketing programs that are generating mortgage leads for you, and you also have a personal website of the mortgage (or at least should). Effectively combine and view mortgage business grow even faster.
Here is a concrete example using flyers with your website:
Now, if you're like most of mortgage professionals are regularly used leaflets and brochures to promote their products and services and generate leads. Unfortunately, you can not get the most of your marketing materials. For this it is necessary to combine your flyer with your website with "your call to action."
The most common "Call to action" that I see in the marketing of mortgages is the infamous statement "Learn more at www.yourwebsite." There is no single reason given for visiting the website, other than the "learn more" seduction. Bored … and, no, thanks … I'll pass!
With some very small adjustments to their marketing strategies, you can easily double your response rates. In fact, your answer may be even better than that. The good thing is that it only takes a little extra effort on your part.
The only thing you need to do is make people want to visit your site. It's that simple! There are no instructions to download, no manuals to read, and no mortgage marketing programs with which to invest their money. Simply replace the "learning More on my website "statement with a very good reason for people to visit your site. And the reason I give you: offer a very good" reward. "
Now they want to visit your website and when they do, they are impressed by the information they found and the great "reward" you mentioned in his pamphlet on the mortgage. Goodness, even fill in your contact information in exchange for the reward. " Also, probably a "favorite" your website so they can visit again in the future and can notify your friends of your link.
The key to making this work is the "reward." You have to come up with a "reward" that people definitely want. I'm not talking about a report of a page or two as valuable tips every home buyer should know. "I'm talking about a valuable source of information that people want … that people are willing to down load … and that people are willing to leave their contact information to receive.
His "reward" has to be targeted to the audience that he received his offer. It offers a wealth of information as a "Reward" always works and is easy to fulfill. But information has to be done properly and look professional. Identity theft is an example a hot topic in the minds of most people today. Take advantage of the fact is newsworthy and provide valuable information to potential customers. Whatever your "reward" that can be sent via email and if you have an auto responder is connected to your website, which is even better.
Your email list is automatically updated and maintained for you and your new contact will also become your drip marketing system scheduled get a mortgage marketing messages. You are providing something of real value in exchange for the opportunity to gather information and communicate with a potential customer.
Incorporate this simple concept in its marketing efforts and channel the same way. You dramatically increase your leads, your marketing costs will decline, the maintenance costs will be smaller database, and a good part of your marketing now will follow automatically. Yes … which means "hands off." What more could you want?
About the Author
Tom Domin is the author of “101 Ways to Originate Mortgages” and publisher of “Tom’s Mortgage Tips” a twice monthly Mortgage Newsletter geared for Mortgage Professionals. Put your mortgage career on the fast track and sign-up for FREE at http://www.MortgageMarketingToolKit.com/
Reverse Fortunes – reverse mortgage marketing resource