http://www.maniacsolutions.com/marketing-verbiage/
Why change the verbiage of the alarmists use if the message is getting through, but people just do not care?
Using surveys and focus groups focal EcoAméricas, an environmental group that develops marketing strategies and messaging software, has created a list of recommendations. It was obtained by The New York Times, said to be one of "a number of news organizations" that was accidentally emailed a summary "of the latest findings of the group and recommendations. "Rather than talk about" global warming ", which is being replaced by the less specific" climate change " suggests that EcoAméricas alarmists should discuss "the deterioration of our atmosphere." And instead of picking on carbon dioxide per se, simply abandon proposed "The dirty fuels of the past." Http://www.nytimes.com/2009/05/02/us/politics/02enviro.html?_r=1 http://www.nytimes.com/2009/01/23 / science / earth/23warm.html
Deniers can rant all you want about the name suddenly changed from "global warming" climate change "and the simple answer, no matter what kind of spin you try to put in it, the UN agency investigates this is the IPCC, have been named since it was formed 21 years ago. (Intergovernmental Panel on Climate Change) http://au.answers.yahoo.com/question/index?qid=20090505125727AAtPLnE&r=w # J71JAjbZInlDM0HH93Ni
Diane Hochman LIVE telephone attraction marketing role play with Jerry Chen