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Mobile Marketing for the Hispanic Community
Last March we published an article entitled "Marketing to Hispanics" in which brief mention of mobile marketing. This month we would like to expand on that theme as a look at mobile sites, text messaging and mobile applications to reach the Hispanic community.
According to comScore M: Metrics, 71% of Hispanics consuming mobile content compared with the average 48% of the market. Recent Nielsen "Mobile Advertising Report 'points out that Hispanics data users are more likely to recall seeing ads on mobile mobile (41% vs. 30% of non-Hispanics) and more likely to have responded (22% vs 13%). Therefore, mobile marketing to the Hispanic population is an opportunity to experience growth in this sluggish economy.
The capability to mobile and text messaging is ideal for those consumers to find you. Above all because many Hispanics first experience the Internet through their cell phones because of the limitations of the Internet on a personal computer. In addition to its Web site available on mobile devices is the need to provide a site in Spanish translation. Many are bilingual Hispanic consumers, but there is a large market still communicates primarily in Spanish. To effectively target these consumers, mobile initiatives should include Spanish-language media as a key component of the marketing mix mobile.
According to Jose Villa, author of the blog of MediaPost, '10 Things you should know about U.S. Hispanics "" Hispanics remain a part of the honeymoon phase. "Meaning, that is not burned and therefore more likely to respond to ads on their devices companies mobile. Apart from mobile web, text messaging and mobile applications are essential.
For Rent Media Solutions' products Text messaging allows the Hispanic housing applicant to send a text message with the keyword unique property to short code 47 368 (4RENT). Words key property can be seen in leasing flags, signs on the property, and Apartments For Rent ® magazines. Text messaging apartment seekers keyword will receive a text message response with information about the specific property. Property managers also use the service to send messages Custom promote special offers to potential tenants, as well as important messages and alerts to the residents.
"Hispanics are connected twice as fast as the overall market (14% growth compared to 7%) adding more than one mobile marketing Hispanicsmillion users per year. In 2008, 23 million Hispanics are online, nearly 52% of the Hispanic population. "1 Therefore, the addition of more technology for your business, ie mobile marketing to attract the Hispanic community is very important for the survival of businesses in this economy.
This market is the ideal client, because they are very loyal to the brand and tend to stick with what with what is familiar. Like any other consumer, they are looking for an experience. Provide that for them and have a loyal, growing strength to support your brand. What more could you want? 1 MediaPosts Engage: Hispanics '10 Things you should know about Hispanics U.S. "By Alvaro Cabrera. Thursday, June 25, 2009
About the Author
Gillian has wide-range knowledge and experience in the real estate industry providing marketing services for residential and commercial real estate as well as multi-family housing. She joined Dominion Enterprises in July 2007 as the Interactive Marketing Coordinator with For Rent Media Solutions. In this role, she helps develop, execute and optimize a social media strategic plan across multiple channels. This would include blogs, social networks, video sharing sites, and other conversational media. She spends a great deal of time building relationships with consumers, social media influencers, and bloggers to generate awareness of For Rent Media Solutions brand.
Marketing to Hispanics