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162 482 Coca Cola and their marketing techniques
COCA COLA COMPANY
TABLE OF CONTENTS:
INTRODUCTION
History of coca cola company
Products manufactured
THE COCA COLA COMPANY REPORT
Market share
Marketing Strategies Coca-Cola Company
Company Financial Report
CONCLUSION
REFERENCES
INTRODUCTION:
Company history
Griggs Candler acquired a stake of the company in 1887 and the company was named the Coca-Cola. Benjamin J. Thomas and Whitehead bought the exclusive rights of the company in 1899 he founded the bottling company of Coca-Cola.
During the Second World War the company sold soft drinks U.S. soldiers As a result, the company set up bottling plants in other regions, this led to the widespread popularity of the drink around the world that was the result of U.S. soldiers when he returned from the war. In recent years due to increased competition the company has been involved in ownership of franchises worldwide.
COCA COLA COMPANY REPORT
According to the company's 2005 report of the Coca-Cola sells more 400 marks more than 200 countries where it is estimated that more than 50 billion drinks per day consumed in the world. This means that the company products are not limited to the U.S., but are global.
Marketing Strategies
In many types of businesses selling costs are usually higher than the costs of production. Due to this fact marketing strategies of each respective company are paramount. For its part, Coca-Cola Company used many strategies including advertising and campaigns ("The Zero Movement"). The Zero Movement is a campaign of Coca-Cola to market a new sugar-free drink called "Coca Cola Zero in Australia. The campaign has involved marketing strategies like buying billboards and the backs of magazines classifieds apparently for "The Zero Movement" and putting up posters in public places.
The company also used as a form of marketing sponsorships in various activities in the United States U.S. and worldwide. These sponsors are from the fields of sports, education, institutional and many other fields.
The company also enters into merger and joint ventures to market itself, especially when there is the market leader or there is strong competition, for example, in Peru, where Inca Kola native has been more popular than Coca-Cola, which led to Coca-Cola to enter into negotiations with the beverage company and buy 50% of its shares. In many places, the company owns a stake in a local franchise, only to have their brand name printed on the products.
Financial Report
In the first year Sales Pemberton sold the beverages and won $ 50, however the production cost of these drinks for that year was $ 70, but after Candler bought the rights of companies aggressively marketed products and sales increased over 4000% and thus become the drink beverage popular in the United States.
report annual income:
All amounts in millions of U.S. dollars
Year
Income
Gross Profit
Operating Income
Total Net Income
Diluted EPS (Net Income)
December 6
24088.0
15924.0
6308.0
5080.0
2.16
December 1905
23104.0
14909.0
6085.0
4872.0
2.04
December 1904
21962.0
14324.0
5698.0
4847.0
2.00
The Coca-Cola is also driven by the fact that it is listed on both the Stock Exchange in New York and the Dow Jones Industrial Average [9]
Projections for the next three years will be released in April 2007 on17th.
CONCLUSION:
Although the company has been chosen among the world's most successful companies, the company has been criticized on many fronts including its relationship with the perception of human rights violations and other perceived unethical practices [10] .
In relation to environmental issues India has been a controversy over pesticides that may appear on the product and the company's over-use of local water supplies in some locations. Packagings Coca-Cola used products have a significant environmental impact, but the company strongly opposes attempts to introduce mechanisms such as container deposit legislation [12]
REFERENCES:
David Mercer (1998), Marketing Strategy, Sage Publishers, USA
The source Clock (2007), the coca cola company, retrieved April 11
The coca cola company official website (2007) retrieved on April 11
Wikipedia the free free (2007) strategies of Coca-Cola marketing, accessed April 11
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