http://www.maniacsolutions.com/marketing-taglines/
Are you tagging? Create a slogan for your business success
A motto is a phrase that sums artistically the solution that your company can offer.
A lemma is the key message for your business and can be the most important part of your letter of promotion.
Doing things right, however, can be difficult. The shorter one description is, the harder it is to write.
If your motto is smart enough, people will remember forever associate it with your business. You can design a motto by following theses steps:
1) Take note of what captures the attention TU. When you see an ad on a billboard, TV commercial or a magazine or newspaper that catches your attention, write what makes it memorable. I know it works because has affected you, so you know that you are taking notes of the best in business.
2) Write down everything you can think of that relates to your business. Start with something small and final. List all important and worth mentioning that pertain to your business, then reduced by the elimination of anything too general or which is a central point. Keep phrases like "help" and "total business solutions, since they are so generic. Read everything over and decide strategically what should be removed until they fall to 3-4 main points and take it from there.
3) Keep it short. Taglines should be no more than 8-10 words shocking. Use words that are positive in nature and arouse interest. For example, if you were writing a slogan for the word "postscript" which could arise "Lema … simple and memorable. "
4) Develop several sentences before settling on one. With 3-4 points, develop a few sentences. Read aloud to ensure that are easily repeated. Gather opinions by asking friends and even strangers what the sentence is saying about your company and make sure the message is you want to send. The key here is to NOT tell people what your business, but let try to figure out the theme.
5) Use the phrase everywhere. After to select a phrase, put it everywhere! Make sure you are on your business card, website, located in your logo, etc need to publicize it so that people know and remember.
6) That the change. Although many words are eternal ("A Diamond is Forever", "Unleash a Jaguar" "It's the best part of waking up."), Do not be afraid to let their motto will change as your business evolves and changes the focus.
About the Author
Shannon Cherry, APR, MA helps businesses, entrepreneurs and nonprofit organizations to be heard. Subscribe today for Be Heard! a FREE biweekly ezine and get a FREE special report. Go to:
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Taglines That Sizzle – Six Steps to a WOW! Tagline