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Final Review – Current trends in the information technology e-commerce Analysis Case in 2000 Kabayan Shoe Company was established Marikina City Philippines, the company has 10 staff working 5 of them are assigned to the factory and others were assigned in the office of works and documents marketing tasks. For nearly 10 years to produce quality footwear company plans to export its product at international level in order to compete globally and increase their income. The company is looking for a marketing strategy that will meet your needs in expanding their business internationally. The following questions will help the company to resolve these issues: Read and discuss the matter thoroughly. 1.) What will give advice or suggest to the company 2.) What overall marketing strategy to the needs of the business? 3.) What are the security that will give the company whether to adopt the proposed solutions?
1. The company must first set up the insurance market and determined if their prices and quality can compete.The company should hire skilled labor and the right to purchase additional machinery to meet market demand. 2. Advetise intenationally product, such as creating a website. 3. If you have an assured market, then it's time to expand. Without a market without expanding.
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