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Obviously Marketing – The Wow Factor
Marketing obviously. What to say if it's obvious, right? Well, obviously doing something is often not so obvious until it said. So, here is pointing.
Say your goal is to increase sales. The obvious part is that there are three ways to increase sales: 1) get current customers to buy more from you, 2) to steal customers from competitors, and 3) develop a new product / service that makes people buy. Part not so obvious is that you can do all three of the former to be the first to use marketing tactics that work in other industries but not yet used in your account.
For example, I could not stop saying WOW when a traveler from the supermarket chain, P & C, recently arrived in the mail. The ad broke the material dollars spent on store-good sales tactic for only $ 1. The booklet is entitled "Discounted Dollars" (with the S actually be a $). Unless 've been living under a rock for the last decade, is already aware of the growing popularity of dollar stores. Have emerged on street corners across America, offering reasonable products for a dollar or less – Dollar General, all for a dollar, commercial Family Dollar, etc. P & C exhibited the cheese, however, an extravagant touch dollar store, from yellow to bright bold colors that screamed, "I buy, buy now." They were appealing to them to attract customers in a way that was not typical of the marketing of supermarket.
Security purchase the two systems are different. Supermarkets should have a combination Brand and lesser known, or even own brands on the shelves. dollar stores are often in search of liquidations, misprints, rejects, out of the remains of business and excess inventory. The marketing tactics of the latter, do, however, work for the former in some way. Like the addition of a restaurant or a video store to a grocery store, this idea could become a $ 1.00 add-on in the marking of the product may be greater than 2, 3, or 4% that is usual for grocery retailers. (When grocery superstore change to?)
A local dollar stores carries socks for a dollar, and many options are often replacing which means that manufacturers are not in the business distress sale, but in the packaging business fast and easy low cost, unbranded products. The grocer can make this transition with ease and without being seen as a discount store. " During tough economic times transition is a big advantage with customers. Buy cheap and in large quantities a Sam's Club and BJ's is already a pattern of buying, too.
The question is, is to surprise your customer? Have you taken the time to say: "Do you miss the obvious?" Home Depot promotes the rental business tool that competes with Taylor and U.S. Rentals rental. Smart Move. Now when a customer decides they can not afford the $ 499 DeWalt compound Mitre saw, you can rent shop without having to make alternative arrangements. Could Home Depot to be losing business? Most likely not. If you're a true handyman, once you have the tool someone has to send Special Forces to recover.
fast food restaurants jumped on the bandwagon a while ago. Think of the dollar value items or 99-cent menu.
Here are some tips on creating the wow:
1. Check out what your competition is doing? Yes, you've heard this before and yes you could say that you have, but did you know that the research you need to go? This means talking with customers, observing the competition, reading about others only to the forefront.
2. Make it a point to offer a product or service you can add money real bottom line for your business. Searcy Arkansas Uniform trucks added to their already full deodorants realize that deodorants were an extension that had little space and had huge profits. Other companies have followed suit uniform, with profitable results.
3. Discard pre-conceived ideas as "customers do not want it like that. "How do you know? Did you ask customers currently have or have you asked those who do not purchase from you?
4. Groups of some of the products offers the solution, not by type or vice versa. Victoria's Secret catalogs as often perform the same product in several places. This aims increase the likelihood of purchase, the viewer is already in a different mood. Furthermore, it would see the issue when in Claudia Schiffer, but note in another model in another color.
5. Look through the lines of the industry to see what has led to the success of others. Schwan food company sales high quality groceries, not empty or encyclopedias door to door. Once again, the application of a tactic that would not normally in your industry can produce surprisingly good results.
Marketing, obviously, has to do with doing something that makes people smell the forehead and say, "Why not think in that? "It's about taking something ordinary in one place and testing it in a new place or in a new way. Sometimes, when you move a piece of antique furniture in a different room, gives new life to the piece of furniture. When implemented existing marketing tactics in unexpected areas, offer a new perspective of its products that could bear fruit. Marketing is obviously a new twist that could have your customers saying WOW after having received their checks.
© MMII David and Lorrie Goldsmith
About the Author
David and Lorrie Goldsmith are managing partners of a firm that offers consulting and speaking services internationally. David was named by Successful Meetings Magazine as one of the “26 Hottest Speakers in the Industry.” More information at
http://www.keynoteresource.com/
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