http://www.maniacsolutions.com/marketing-singapore-airlines-2/
Can a company pursuing a cost leadership strategy and differentiation strategy simultaneously. Why or why not?
i argued that, yes, with airlines such as Singapore Airlines, which have achieved economies of scale, reducing costs while serving a large market, opinions are welcome.
it can follow a cost leadership strategy and differentiation strategy at the same time, but would probably be in a better position to focus on one or another. If you want to be the low cost provider, then we must strive for efficiencies and economies of scale, and not focus on trying to differentiate itself from competitors in any other way than price. cutting prices and adding features is not impossible, but a bit of a magic trick.
Singapore Airlines Airbus A380 *Dubai*