http://www.maniacsolutions.com/marketing-profs-events/
Mobilizing communities and Meetup.com Foursquare
"One reason we might be seeing growth in networking is due to its use in stabilization of relations, understanding the business environment, overcoming challenges, or exchange information "off the record" in an informal setting, "Mandy Torrens, president of Meeting Professionals International UK said that chapter meetings Review.com." In business conditions Frequently, this can be very valuable. "
The current economic climate necessitates action and community mobilization. Whether online or creating digital networks turning relations contacts in the real world, there is a great need to build communities. We will explore how digital connections may result in effects real world and how users are committed to the creation of digital content.
Examples
Itself Editing tools – whether it is 140 characters on Twitter, or an update on Facebook, or return to the great design blogs found at Tumblr, tools self-publishing are becoming more accessible to Internet users. Consequently, social networking sites and blogs are now a rapidly growing usership. Users also identify with its content and developing personal brands. Evidence of this trend can be found in the increase of social networking tools such as management HooteSuite.
Foursquare – Foursquare is a mobile application for location-based smartphones like the iPhone, Android and soon, the Blackberry. User "check in" when they say that a local cafe, book store, park or even a friend's house. As more friends enrollment, you will gain a better understanding of their favorite spots. Based on your check ins "," may suggest new places Foursquare to explore. And as they discover new places and frequent your favorite sites, you get points and work your way up to "mayor" of a cafe or restaurant local movie theater – wherever you visit most.
Meetups – While it is one thing to post a comment on a Facebook group page, is nothing more than to join a local Meetup. MeetUp.com is a website for community organizers to form groups and organize local events. There are book clubs, Harry Potter fan events, networking events and even local Meetups beekeeping. According to Meetup.com, there are 6 million monthly visitors to the site – 5.7 million of those visitors are members. On the other hand, the nearly 60,000 Meetup groups, there are about 180,000 monthly Meetups.
Statistics
- User post updates 55 million state every day, according to Marketing Profs
- There are 3.5 million events are created every month on Facebook
- There are about 180,000 monthly Meetups
Takeaway
- Is it possible to organize a community? For example, you might want to consider hosting a Meetup to interact with potential clients or employers. What about the development of an Ning site about your product or adding a Facebook badge to your site.
- For more their commitment to the community, to consider ….
To read more about Foursquare and community mobilization, go to Sparxoo, a digital marketing, brand and business development blog .
About the Author
Sparxoo is a business blog that inspires breakthrough by tomorrow’s leaders. We are a strategy consulting firm with a pulse on marketing, branding, and development.
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