http://www.maniacsolutions.com/marketing-principles-kotler/
European versus European marketing it?
Hello, I bought Philip Kotler – Principles of marketing the European edition and I'm not from Europe, there also a European non-issue, but is there really a difference? Thanks!
Yes, Europe Edition is exactly the same but cost twice the price. Marketing Lesson 1 ends when you hand over your money! lol!
Philip Kotler – Brand ManageCamp 2009 Speaker