http://www.maniacsolutions.com/marketing-powerpoint-themes/
Successful brands are based on themes of the Great
A brand is a true metaphor of desire, a container for aspirations and the promise of fulfillment. We are all equal, each of us for the same things and are not keywords. Most businesses think too narrow, too focused on concrete rather of the psychological. Branding as the story is based on ongoing issues, universal wiring predilections that form our basic needs and desires, whether for business or pleasure.
Quintessential Items Brand
Gerald Zaltman and Lindsay have come up with what they call the "Seven Giants" in his book "Marketing Metaphoria. They describe seven elements are classics that make consumer behavior: the balance, processing, travel, container, on the resources, and control.
The balance is about maintaining or restoring normal; The transformation is the metamorphosis of his unsatisfactory performance, the journey is over personal growth container is about physical and emotional limitations; The connection is about relationships; of resources in acquiring and using tools and knowledge, and control is about creating a sense of security, welfare, or expertise.
These issues have a strong similarity with the assumptions classical narrative used by every novelist, screenwriter, and successful brand strategist.
The history of the brand
Effective strategies brand are based on obtaining a history, a story embedded in the collective consciousness of an audience and becomes a metaphor for some deep psychological human needs.
We are taught to maintain a positive outlook, and is definitely a more healthy life than vice versa, but the stories are based on stress, disturbance, and overcoming obstacles. If your audience is welcome, if they are happy with their appearance, how they feel and the things they own, why would be interested in buying your product or service? The fact is that most people and businesses want more, more of everything, and the promise of more is what's for sale.
It may not be popular to say, the negative outlook is the most powerful. If the brand is about making a memorable impression that will more successful when the public plays in his insecurities and need.
Even positive ads as respectable Dove Real Beauty "campaign" is actually highlighting flaws in the audience put a mirror in front of the viewer and says, 'look in the mirror, this is what I really look like, and a girl needs makeup "- Cynical perhaps, but this marketing strategy was able to hit consumers on both sides of the fence psychological: a positive PR because the apparent positive message, while at the same time saying subliminally, you really do not want you to look this natural? We call it the Law of dissatisfaction.
It all comes down to creating discontent
Archetypal stories all boil down to motivate sales to get your audience to think that your stuff improve their lives, and in order to do that, you first have to get the audience to accept the fact that their current situation is not as good as they thought.
What good is a forty-two inch flat screen when you could have a sixty inch, what good is a headache tablet that lasts twenty minutes work when you could have one that works in five, and how can anyone really be happy with her face and body with only a few injections of an elixir magic that make a beauty queen or idol? Is there really anything wrong with wanting to reach their maximum potential? It is after all, the driving force behind our economy and the ultimate motivation for innovation.
The stories are content, advertising is irritation
We all know the web is about content, and the future of successful Web marketing lies in the ability to convert marketing messages in the content and the content is significant about the story. We must stop looking to television advertising as the prototype format, the people who run television have their heads buried in the sand alongside the very people who directed the music industry and film – do not seem to be able to adapt to the new website of the environment and its inherent nature, capacities and demands.
Mind numbing, number crunching study after study number crunching, full of misleading statistics, complex graphics, PowerPoint graphics and not very tell the real story. Spending money on ineffective banner ads and irritating television commercials over-used, while obsessing engine optimization search and technical solutions will get you where you want to go.
Companies must learn to connect to an audience and build a relationship with that audience by delivering content so that people have used since time immemorial, through telling a story told by a real person with a real voice: Web something that is not only capable of doing, but is superior in the delivery.
About the Author
Jerry Bader is Senior Partner at MRPwebmedia, a website design firm that specializes in Web-audio and Web-video. Visit
http://www.mrpwebmedia.com/ads
,
http://www.136words.com
, and
http://www.sonicpersonality.com.
Contact at info@mrpwebmedia.com or telephone (905) 764-1246.
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