http://www.maniacsolutions.com/marketing-niche-strategy/
the niche market and strategy?
The strategy is that you will not go to the 10 million customers as most companies do. You 3000 to go after customers, whether in a given area or in an age group or one price range. If you're selling $ 15,000-super thin TV, you are in a niche market. You try to adapt their advertising so it only goes to people who have much money to spend on a television. Easier said than done.
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