http://www.maniacsolutions.com/marketing-mix-strategy/
principles of marketing?
need help with this one One of the most important products of the company is your life in the maturity of its product life cycle and has been for a while. Now the competition is targeting their product. What marketing strategies are most appropriate in this situation? Discuss strategies for each element of the marketing mix. What strategy was used in the first place? Why?
The question is too "loose" that depend on the time your product is a kind of one time of the sale as a piece of machinery or a year-long consumption, such as a piece of cheese. The best way to deal with competition is to know their strengths and weaknesses. For example we sell vacuum sealing equipment, retail and industrial customers, our strength is our small size one firm over the Giants as a FoodSaver. Most likely, double income per sale that FoodSaver due to our low marketing costs and overhead. I've been a seller of 50 years owned many companies and remember "A sale is not a sale until its paid" (His command unpaid) if you give him credit conditions to their customers. To sum up the first thing I would do is make sure to get in touch with all my old customers and thank you for your purchase, provide an incentive to buy my company if the product is a conumable … Have you bought your printer ink online? more than 50% of the companies selling ink NEVER touch again …. Get the point (probably forgot where it was purchased)
Marketing Mix: Product Strategies