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The decision to market your product on the website is an example of which marketing mix?
The marketing mix is generally accepted the use and specification of the 4 Ps describing the strategic position of a product on the market. 1. Products – An object or service that is mass produced or manufactured large scale with a specific volume of units. A typical example of mass production of services is the hotel industry. A less obvious but ubiquitous mass produced service is a computer operating system. Typical examples of mass produced objects are the motor vehicle and the disposable razor. 2. Price – The price is the amount a customer pays for a product. It is determined by a number of factors such as market share, competition, material costs, product identity and perceived value customer of the product. The business may increase or decrease the price of product if other stores have the same product. 3. Place – Place represents the location where it can be goods purchased. It is often referred to as the distribution channel. You can include any physical store as well as virtual stores on the Internet. 4. Promotion – Promotion represents all of the communications that a seller can use in the market. Promotion has four distinct elements – advertising, public relations, word of mouth and point of sale. The decision to market your product on the website is an example of promoting ..
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