http://www.maniacsolutions.com/marketing-matters-publishing/
More RSS Marketing
What is the advice of market experts than can give you the RSS? We continue with the "best of" on RSS marketing of U.S. marketing leaders.
1. WHY SHOULD PUBLISHERS marketers and begin to consider using RSS for all anyway? Answered by Bill Flitter, Pheedo
I'll give you seven reasons:
1. Sender ID 2. CAN SPAM Act 3. Blacklists 4. Known Sender 5. Mail Filters e 6. Bonded Sender Program 7. Cost of sending email
These seven points are the result of SPAM. The elements represent a effort that was put forth to stop spam, but it remains a big problem. I think RSS will be around no matter if SPAM was eradicated. RSS has some advantages over email marketing, including:
1. 100% opt-in – no worries of legal threats by consumers.
2. Unsubscribe with one click – RSS raises the bar. Vendors will have to think about what your shipment before they reach the enter button. I think this is a good thing. No ride free with RSS. Consumers are demanding the control (-not-call list, CAN SPAM Act, privacy bills, etc) and RSS provides that control.
3. 100% delivery rate – If I can publish information or advertising on a channel, it reaches the recipient. This is the deduction of all technological hiccups. Point is you do not have to worry about about spam filters, blacklists, Sender ID, etc. My biggest concern now is whether or not I publish content relevant when my clients want.
2. What do you think is the best way companies can use RSS today? Answered by Bill Flitter, Pheedo
1. External Communication: Create an RSS feed on your site. If you publish a newsletter and the creation of a feed from these data is easy. It takes little effort. I recommend this practice if you are in the technology sector.
2. Internal communication: The use of RSS (a blog) to collaborate on a project within the company is more efficient than by email. The blog of project files, while RSS keeps everyone informed.
3. Advertising: If SPAM problem is not resolved soon, retailers will become as RSS a means to reach new customers. RSS has two quite different by email – with one click unsubscribe and 100% opt-in. Email can not be strongly say that. RSS puts the control in the hands of publishers and consumers. It will become a more effective marketing channel as the market will require that publishers be more aware of the amount and relevance of the ads in the feed. Consumers act as the filter. If the ration of noise-to-value ratio is out of tune, the consumers will vote with their mice.
3. RSS HOW CAN BE used by retailers offer affiliate programs? Answered by Shawn Collins, Shawn Collins Consulting
My view of the usefulness of RSS is a way of being one-way communication – sharing updates, news and tools with participants in an environment uncensored, from e-mail has become too difficult with all the spam and various other annoyances.
4. One of the questions we should start to ask is how to integrate RSS ALL OUR MARKETING MIX AND communication. How do you see RSS in relation to other communication tools approaches? Quikonnex Answered by Jim Gray,
You hit the nail on the head with this issue. It is the integration of new technologies in the marketing mix.
RSS / Blogs / Email / Instant Messaging are just tools that companies can use to communicate with your customer base. People in the jump to Internet in new technologies give the system more … this is a mistake.
If you noticed, you may have just received post cards and information packets of some well known online marketers such as Armand Morin and Corey Rudl. Observe traditional "snail mail" as part of their marketing mix. RSS should be considered the same.
Right now, blogs and RSS feeds are hot, the search engines, so a website owner should have one … period. Without But to use it only would be a mistake. The perfect mix is to use an RSS feed for the many communications and use e-mail from a customer correspondence one.
About the Author
Learn how to take full marketing advantage of RSS and get all the expertise, knowledge and how-to information for implementing RSS in your marketing mix, from direct marketing, PR, e-commerce, internal communications and online publishing to SEO, traffic generation and customer relationship management. Including complete interviews with more than 40 RSS marketing experts. Click here now:
http://rss.marketingstudies.net/book/
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