http://www.maniacsolutions.com/marketing-is-bullshit/
Why is recession proof marketing Lie?
There are a lot of hype today about marketing recession proof, personally, based on the results I've seen, I think it is a claim shit! Marketing is not immune to change, even in good times are agile and successful ever adaptation. In a recession you may be even more inventive to attract more prospects with a smaller budget.
What you should really do? How can you do something today and attract more customers in these difficult times?
So if you want to know where to start – Read on …
You probably already painfully aware that the measures taken to attract more business a year ago simply do not work in today. So probably wondering what to do differently, especially now that you have smaller budgets as a result of the reduction cash flow.
The books of rules that existed a year ago is broken and pulled out. It's probably a good idea for you to accurately review Who are your most profitable customers and what segments exist.
Many people who are being very successful in these difficult times, have stock and review your entire marketing portfolio. The first step is to re-examine their value proposition. What your client may have seen as a valuable so far have changed dramatically as a result of your current circumstances.
As Darwin said, "is not necessarily the strongest or most intelligent species that survive, but the more adaptable to change. "So what do you say to adapt its approach to ensure that you can take full advantage of the changing conditions of their and changes in customer preferences?
While headline figures indicate that consumer spending has been reduced by 25%, this also means that 75% of spending is still in progress. The question that needs asking is: "I'm getting my unfair share of this market reduced?"
A couple of clients successfully mine who in the past had requested a plan for success workshop have realized that now is the time to rethink your strategy. It is no longer acceptable to business owners to stick their heads in the sand like the proverbial ostrich and just hope that things will start to improve.
We all know that hope is not a strategy for success!
What to do now is to stop and assess where you are in relation to current market conditions and create a plan for future success. Because people are thinking about how to cut costs at the same time, also must find ways to generate additional sales and increasing revenues. We all know the main formula business, sales – cost benefits =. It is therefore very important that you focus on both sides of the equation.
You should increase sales and reduce costs.
Thus reduce marketing costs like it or not is not going to help you get more sales. What you should do is be vigilant and ruthless about how implement its marketing budget.
And remember, what worked last year will not work today and is likely to work within a year!
Therefore, in conclusion, that is why there is no such thing as recession-proof marketing. Market, as the market in which they exist, should adapt to change. Y as they adapt to the changes you begin to see a new wave of customers flooding your business.
If you are unsure of what steps you should take now, then perhaps you might consider signing today of a successful workshop model. Like many customer testimonials attest to this, is the first step important to ensure you have the right marketing message and sales of questions to ensure their survival and future success in the current economic climate.
About the Author
If you are reading this and decide to see great benefit from taking action on this article, how much more will you get if you just visit 3R for
sales, training, marketing and coaching services
?
Marketing bullshit – Create SMS-services in 5 minutes