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5 Reasons to use small business marketing Postcards
In considering the various forms of advertising, I always think of postcards. When I refer I am referring to postcard to 4 inches by 6 inches (4 "x6") leaflets. I have many reasons to use them, especially in the marketing of small company, and found to be very effective. Here are five good reasons why the postcards to be included in your marketing campaign.
Reason # 1: Low cost of printing.
4 "x6" postcards are quite cheap compared to print most other printed materials. I can have a box of 5,000 cards designed, printed and delivered for under $ 500. Brochures can cost much more than 500. When it comes to marketing of small companies, these booklets can save a huge amount on marketing and printing costs.
Reason # 2: Size.
I'm sure everyone has seen a 4 "x6" flyer at some point. Often placed in the car or left at your door. These booklets are easy handle, distribute and store. If someone receives a 4 "x6" booklet with coupons in it, are more willing to spare him if they receive the coupons in the same 8.5 "X11" sheet of paper. Obviously, everyone has different reasons for the use of flyers, but 4 "x6" postcard size flyers are effective in most situations.
Reason # 3: The shipping costs.
Sending up quite often. It seems like every time I go to the post office, has happened again. When determining how small businesses to market to their target markets, shipping is always part of the equation. If you is sending a 4 "x6" booklet, which will cost the postal case, no regular class, which saves almost half. Many people have told me they use mailing house and helps reduce costs, but also I have used before. The savings you receive on shipping is usually eaten by the monthly mailing house, and even before those rates, still save money with 4 "x6" flyers.
Reason # 4: Quality.
4 "x6" leaflets are used a lot, especially by the entertainment industry. For this reason, there are many printers for 4 "x6" flyers. Be selective in the choice of the printer, but the best printers provide a high quality finished product. The price I quoted above is UV-coated, 14 pt board, and full color on both sides. Most small businesses struggle with the price of printing, since it usually can not order large quantities. Usually end up using weaker quality products to save money, but 4 "x6" postcards to be of top quality and still save money.
Reason # 5: attention.
Many direct mail programs tell me I should send a letter, sign, pen, and other trash in an envelope. Besides the outrageous cost this brings, weakens the response. People see a piece of marketing mail from a mile away, including mailing brochures. Will you take the time to open the envelope, perhaps. Will you read the post because the information brochure is looking at them, of course! Try it yourself theory: see how many envelopes you decide open depending on the number of postcards you read.
About the Author
Nate Stockard is the owner of Stockard & Associates, Inc, a marketing and design firm in Houston, TX specializing in small business solutions. He is also the author of The Market Seedling, an informative source of information, articles, tips, and advice for small business owners and marketers.
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