http://www.maniacsolutions.com/marketing-department-structure/
White Paper: How to skyrocket your sales in today's economy simply by using the functions of marketing automation CRM Software
As Vice President of Marketing, Director of marketing, or sales executive you know very well that even the best planned marketing efforts may fail, and thorny economic times have only compounded the aggravation. You have been strained significantly cut your marketing costs while you are expected to achieve more.
This document presents the fundamentals of running better marketing programs efficiently and greater return on investment possible, using not only an idea, but also an analytical approach to marketing direct response marketing is impossible without Automation – a main support system for any successful marketing campaign. The technology-driven process, in conjunction with preferred vendors intuitive process, it enables you to weave your marketing and sales programs, and consequently, earn a positive return on their limited marketing resources.
To encourage customer loyalty
Existing customers can be better future customers and their best sales reps. Satisfied customers will bring many references, as many know, a benefit that comes from a referral to the customer is that your sales team close more quickly and with greater reason probably because his client has already made a great effort to pre-sell prospects raised.
Growth through references
If you has not developed a well-managed referral program for its customers – and any other partners who want to get into business with you and become a free agent commissions paid for referrals – you are missing a great opportunity for organic growth.
Consider this example:
ABC Company is a service company B2B, with about 500 current customers, and average annual sales per customer is $ 20,000, which generated $ 10,000,000 in annual sales.
Its annual advertising budget is 1% of revenue ($ 100,000). As we all know, most of which is spent on campaigns that bring poor results in the hope of discovering gain space Advertising – which become even more difficult with the competition trying to get over the hump of this economic downturn.
His company has been growing at a 10% annual rate, slowly but surely, but now the growth begins to slow, and is expected to be down 5% this year, with the same expenditure marketing (and even more hassling your marketing and sales team has to get through).
Now imagine that you decided profitable customer connections. You can ask a favor and few return. But you do not want references to chance alone – you want to get bombarded with prospects pre-sold, which will mean less time to close. Would not that be a haven of marketing and sales?
Welcome to paradise
Imagine you designed a customer referral program offering a 10% commission to pay as a result of each visit to become a customer paid.
Suppose that 50% of clients enrolled in the referral program, but only 50% of customers actually pay deal prospects on a regular basis – that brings 125 new sales a month.
Now do the math:
500 customers x 50% x50% = 125 per month customer references
125 references / Month x 12 months x $ 20,000 per sale = $ 30,000,000 / year
$ 30 million – 10% commission = $ 27 million in new business
As you can see, the income of the next year will be $ 37,000,000 instead of $ 10,000,000, and its rate of growth of the company now is 370% compared to 5% forecast.
The development of the strategy and process management system
I liked math, and now you're ready to jump and get it done, right?
Do you have a system to manage hundreds of referral partners? You may not have the tools in place for successful implementation of the program. Is thinking about it intuitively and manually? Unless you have a suitable structure, together with processes and technology necessary to measure its success, can not run its partnership programs correctly.
That's why you need to automate their marketing processes, and ideally you need to hire a professional marketing company to design, automate and market the program for you – and to enforce affordable fares.
The costs of marketing automation and campaign executions
What I think it would cost to invest in a program that brings millions dollars in additional sales? Could it be $ 100,000 the right number? Maybe, but it dramatically exceeds the limits of their existing marketing budget.
But the good news is that now a direct response marketing company with established processes, a proven framework and automation tools the right can do everything for you in a few weeks – from $ 10,000 or less.
Integrated marketing compared with task-based marketing
Before using our solutions for many of our customers, "marketing" was a series of isolated tasks – but from a sales standpoint, the sale is a consistent approach. task-based marketing often can not because, in essence, does not help establish a dialogue that a seller may lead to closure.
Test before you invest
With the right tools in place, you can now perform formal tests of each marketing idea, piece of collateral, and the message for the best performance tactics. No tests should be done manually because the necessary sample size is too large.
The numbers game
Without proper metrics, sellers who rely blindly on an intuitive approach does not have the tools to measure its success and duplicate it in other programs.
Creativity and analysis must go hand in hand. However, proper analysis of a number of variables can not be done manually. Monitoring systems, both for success and failure, and easy tools to analyze the elements that affected the result, need to integrate and reflect the objectives of the company. So few outside the receipt of software packages for different purposes (such as campaign management, scripting affiliate, the integration of Google Adwords, and others) may not necessarily be the best solution for your company because it will require some effort of integration and maintenance resources.
A credible Marketing and Advertising sales only company will not be able to consult with you on the most appropriate solution, but also to implement and carry out campaigns on their behalf, during the learning phase, while its marketing team is familiar with the program.
The benefits of global marketing automation
Using a database marketing automation that allows for learning – in depth – about their perspectives and behavior of members, along with the decision making process and the variables that influence it. It allows you to automate processes communication and maintaining relationships electronically.
The results:
- sales, better organized and marketing processes.
-
Superior customer retention.
- A consolidated view of their customers and the base lead.
- better Lead qualification and retention.
- Superior performance of the sales force and customer investment technology support.
- Superior marketing ROI.
- Better tracking ability.
- A better platform for decision-making marketing and sales.
That translates into:
- Reduced operating costs.
- reducing marketing costs.
- The increase in revenue.
Marketing Automation not only link marketing to sales – which helps boost sales marketing.
What you can accomplish with marketing automation technology right
SalesAnual help improve response rates and increase income from your marketing efforts. We offer the ability to easily manage sophisticated strategies to timely, personalized customer communications. Built specifically to meet the needs of key members of the marketing process, our product will provide data management, campaign management and analysis advanced customers an integrated, easy to use solution.
Marketing campaign management
Campaign Marketing Management is easy with our product. Through a single application, you can plan your marketing, management of all its initiatives and campaigns, and analyze performance and results.
Market segmentation
Our product helps you to create targeted campaigns by segmenting your audience based on attributes such as demographics or product interest, then send specific messages and offers for each group. You will have the ability to easily add contacts and leads to the right lists from within the campaigns.
Campaign analysis
Our system is designed to simplify ABC (split) of evidence. You can track, analyze and optimize multiple campaigns such as on-line marketing and telemarketing. It also lets you analyze and optimize the campaigns of others such as trade shows, direct mail, advertising and promotions, so that all marketing efforts are focused on more campaigns effective.
Test Campaign
ABC tests are conducted to determine which versions or elements of advertising materials are helping the conduct of the campaign. ABC drastically evidence questioning the idea that salespeople and executives of companies may have about the best way to design a campaign or a piece of collateral. The automated functionality also lets you resolve conflicts between marketing and management.
Although ABCs are normally warning applies to online, we can build your system around a repetitive testing process for all media, so it allows you to test web pages, advertising copy, telemarketing scripts, e-mail, newsletter content and design, and so on.
Performance testing of the most valuable only when tests are carried out on several occasions, both efficient ABCs is impossible without full automation of the testing process. This is a key advantage SalesAnnual system.
Our software can create a winning "ABC" test table where all the elements best advertising will be stored. Each record provides statistics on which all marketing efforts again in the same category are measured.
Revenue Monitoring
Our product will help to identify the marketing activities that generate more sales revenue per dollar of direct sales link back to your campaign source. campaign managers detailed analysis can be analyzed to track income and success of the campaign so far.
Express Tracking
Our product helps you easily determine which prospects require follow-up contacts after a campaign and define appropriate action.
List Management
You can import and export lists of campaigns across multiple data formats to and from marketing vendors. With the list of SalesAnnual management campaigns can also create effective marketing and management tools for segmenting lists, export and analyze lead lists.
List building
This module lets you create customer or prospect lists by selecting any combination of contact and customer information.
Data Export
This module helps you to easily export your playlists from external suppliers and manage the results with management features SalesAnnual campaigns.
Data Import
The module allows you to quickly import sales leads from traditional sources, such as trade fairs, seminars and direct mail, the group matching and the campaign, to eliminate manual data entry.
It also allows you to import bulk leads always for a specific reference partner as a result of a specific campaign. You can also assign and the segment of the information you need to manage.
Detailed Report
This module lets you analyze and contacts lists to identify trends and optimize marketing campaigns.
Management lead
This module keeps track of incoming queries perspective that respond to specific campaigns, and automatically route leads qualified to the right people, enabling sales representatives to gain instant access to the latest outlook – and business opportunities are never lost.
Online Lead Capture
This module allows you to automate the generation of potential customers by capturing leads from the website of their clients, directly in our system, and automatically send a personalized response based on information supplied by the customer.
Search and melt lead
This module ensures that representatives can easily identify prior interactions with a lead before following up. You can easily combine driving, contacts and accounts – and remove duplicates – efficient lead management.
Lead monitoring
This module monitors carried end to end – from creation to conversion – with capabilities that include automatic date / time stamping, campaign or lead source tracking (vendor, the campaign, and partner), state lead changes, and management of core business.
channel partner management program
With our system you can easily manage categories associated with different channels as affiliates, referral partners, and resellers – and create efficient, automated relations with them.
Management affiliate programs
Our affiliate program management functionality is designed to provide its channel partners who operate mostly on the Web and therefore the tracking system shows how traffic is sent to your website. Affiliates often use online marketing tools such as links text ads, video clips, podcasts, webcasts, and text documents such as articles, press releases, white papers and case studies.
Reference Programme Management
Referral program management functionality is designed to provide its channel partners to deliver leading a less organized – in verbal or written, for example.
Provider of program management
Our reseller program management functionality is designed to manage their value-added resellers (VARs) that focus on sales and marketing of their product. Typically, linking their products and services with their own company, and market for its existing customer base.
channel partner management compensation
Our lead tracking and payment management solution provides a comprehensive information system that provides some reassurance, because his team – and their partners – you can always access the latest account information and performance of lead.
Management contract
Our system allows you to store contracts with each person and see the compensation due to each member. The numbers are in% and the $ result of agreement with a particular partner, and revenue generated to date the member registered.
Reporting
Our flexible reporting solution gives you the ability to choose a template report or reports to customize to the needs of its partners. The condition of the cables is reported as skilled, unskilled, dead, and so on, and you can send reports to its members on a regular schedule.
Security Controls
Our security controls and permissions capability allows partners to access to sales leads in their own territories, or services provided by them. You can also manually share specific sales referrals to anyone you choose.
Automatic Lead Routing
Our product makes it easy lead management by creating queues and allocation rules automatic routing qualified leads to the right distributor (sales organization located in a country where a company has no capacity sales on the inside) with based on customized business rules, and check the status of each lead in its marketing channel partners. His reference to the partners will have instant access to the latest perspectives, and leads are never dropped or lost.
Mail survey and follow-up
Our system allows your resellers and referral partners to send a customized message based on templates, e-mail messages to prospects in large numbers, and easily track all the responses of a system centralized management of lead.
Lead acceptance
Our system allows comprehensive monitoring and accountability for what always know your state of lead in real time.
Targeted messages
Our system allows you to create and publish specific messages to each channel partner individual.
Document management system
Our system provides a central repository of all documents and communications of its channel partners will to support their sales and marketing efforts. Its members have continuous access to all your updated documents (product catalogs, presentations, and documents support) from anywhere in the world, that can respond to customer inquiries quickly and easily.
Search
Our full search capability allows its partners to quickly find relevant information, view documents, and even send them as attachments to your prospects, directly from the search results.
Ensure records management
Our safety standards and custom folders allow administrators organize documents and communications by type of partner, department, or other criteria, with limited access for the audience it is designed. Administration of documents is secure and personalized.
second level referral program
Our system allows not only track every sale of each amongst its first level, but every sale made by the partners that were acquired through first-level subsidiaries or partners of reference.
Compensation is calculated according to their agreements.
Co-management of marketing programs
Our system allows its partners to submit applications marketing co-marketing programs, if desired. The requests are automatically compared and deducted from the associated budget. Partners can manage claims for applications for funding through the analysis of each claim compared to the budget allocated to each partner. Claims can be documented with a test performance.
For all financial and nonfinancial transactions, partners file claims with the performance test. Uploaded documents and materials are integrated with marketing programs.
Special offer for members
With our system you can make your partner Web portal "Sticky" and increase the adoption of partners, through the creation and communication of discounts and promotions for members. We offer discounts guidelines and best practices for help channel managers to design and launch programs to win.
Its partners will be able to apply for special price offers of the competition in which they work.
Search business management
Our system allows complete visibility and control over your search engine marketing campaigns dealing with the selection of keywords to closed. Allows you to put your marketing budget to work with keywords that produce the best results. You can see exactly what has been generated by each search engine marketing program.
Email marketing management
Our product has a feature-rich functionality that helps you use a wide range of professionally designed templates for e-mailings and newsletters. One of our characteristics only provides an easy way to create landing page templates that match custom email template and content.
Email Tracking
Our system makes it easy to evaluate the success of email campaigns with integrated response tracking and easy monitoring of key campaign metrics. You can easily identify which e-mail campaign generates more:
- Open Post electronic (which the recipients, when, how many times)
- Bouncebacks
- Click throughs
- Products
- closed deals
- Unsubscribe
Our system gives you the ability to assign a specific ID each participant or by e-mail referral partners "one way or telemarketing campaign sent by the system. Each track will be assigned to input the right partner, and reflected in statistics on the performance of partners, accrued compensation, and payment schedules.
Personalization
The Key features include:
- content editing support a high degree of reuse and ease of setup – press a button to insert a variable, "if", template HTML, and more.
- Personalize messages with conditional content and data.
- Default for standard content (like "Dear Customer") when the conditions are not met.
- Personalize subject lines.
- Integrate redirect URLs and attachments in email messages.
- Integrate with your favorite content editor, with ease.
- opt-in/opt-out flexible support.
- Viral marketing support – track and understand the value of customers to forward your message, extending the return communications.
- the nouveau riche-marketing and campaign support wave through easy to create follow-up communications based on an individual's response or lack of response.
- CAN-SPAM.
New functionality of dashboards and reporting
With our new customizable interface and functionality of reports have instant access to real time data and analysis you need to make operate your business. Dashboards pull it all together, providing instant access to a consolidated view in real time their sales data.
Dashboards real-time
Panels give you an overview at a glance the current status of your business, with benchmarks and critical measures of sales, marketing, service, and more. One-click data refresh ensures that your vendors are always working with the latest information.
Report Formulas and highlight
Multiple mathematical formulas are preprogrammed into the system to aggregate and perform calculations on raw data in the system. No need to export your data to spreadsheets for detailed calculations.
Sales Campaign Management Output
The module makes it easy for your telemarketers to create and test scripts telemarketing and email ABCs monitoring is automatically sent potential customers generated by each sales campaign departure.
By default, at least so far, our system automatically sends three reports Monitoring of "not responding" leads after which the system can automatically move them to the dead category, eliminating manual work.
Media buying and production management
We deliver a fast, powerful and complete system including media buying, production and performance monitoring, tailored direct marketing account. Our system offers a quick and easy access to information, and allows monitoring of each campaign to the smallest detail, because vendors and users need all the answers:
- What ads are profitable items?
- What media is the most profitable?
- What is the best creative medium appropriate for each individual?
- URL What works best?
- What days of the week, month, and parts of the work each day better than the media?
- What is the cost per order for each of the media?
- What is the cost per visit for each media?
- What is the cost per lead for each medium?
- What is the ROI of each medium of communication?
- What Call centers are most effective?
Our system keeps everyone in sync and updated, because the direct marketing is a complex process involving media buyers, writers, editors, designers, manufacturers, call centers, accounting, budget … and countless sign-offs by customers and management.
Media buying
Print ads in newspapers, 30-second spots on primetime TV banner ads on websites – each can be considered a means of buying. Managing your media is easy with our fully automated system.
Features:
- The short form.
- Long-term.
- Spot and purchasing network.
- Direct mail.
- E-mail.
- Inserts and circulars.
- Display ads.
- Cable and broadcasting.
Production Management
Our system will help manage traffic and jobs, work orders, and schedules.
Note: Please note that some features not available with the basic package and is only sold to customers for 50 + seats, or included as part of the query customization. Please specify your requirements and we will provide a quick quote.
Conclusion
In the new state of the economy as a seller motto should be "efficient market easily with less", at least is ours. Our programs and technologies will give your marketing department the ability to take greater control of drivers, as well as relationships with customers and partners, which maintains the interaction cost as low as possible, ensuring higher returns on marketing.
This means that you can continually improve the effectiveness of their efforts marketing potential rather than repeat what has not worked. marketing automation – and a well selected B2B or B2C marketing agency – will make your marketing programs most successful and eliminate discrepancies between their marketing objectives and their implementation capacity.
The result … your company generates more interested customers in lower cost per sale, and this helps your sales team to get a higher closing ratio.
About SIdeaMama Netork Ad
IdeaMama Ad Network ™ is the only affiliate network that can run prices are high the offers in a B2B sales cycle length, and high priced products B2C. Therefore, very high profits available to members. We not only run your PC (pay-per-sale) online programs, but also ask for you an army of partners reference and resellers who do not have an online presence. No other network has a capacity to manage relationships offline. Us because we have a system automated software system that allows members to upload relevant contact information of prospects and monitor the status of drivers, closely watching how are moving through pipelines. We provide full transparency for members and super-efficient for advertisers. IdeaMamaAdNetwork.com provides each trader a true ownership CRM solution, not just to manage its channel partners, but also adjust business processes across your organization – to be the highest score, awarded sales, marketing and customer support solutions automation to serve its new and existing partners and customers.
About the Author
Alex Grachev.
Business Development Manager, IdeaMamaAdNetwork.com
Performance marketing company.
Online ad network – banners & content
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Sue Healy – 03-16-10 Air date