http://www.maniacsolutions.com/marketing-core-competencies/
Best way to get a software engineering degree with interest in business?
I have a degree in software engineering, non-interest in the recording software. I come from a background with a family business (back home) and very interested in working on the business side of technology. I want to live here, and probably get an MBA later in my career. I am currently working as a marketing analyst, does not pay very well, but at least I'm not writing software. The problem is that I'm tired of marketing analysis and purchase of keywords and campaigns generation. I think that this is not the best field for me. With experience 6 months in my hand, I would go ahead in managing projects and / or business analysis. My question is what should be the best way? Should I increase my level knowledge of the fields or should point to an entry level position? I want a job where I am contributing to the mainstream business and not be an analyst of a company whose core competency is marketing, and perhaps never will be marketing. Thanks
Technical sales support. The ride along with personal selling and providing technical sales support to sales executive. You come to help specifications specific opportunity as it relates to the solution technique that the company offers. This could be a product, service and / or project based consulting company. You learn a lot about the business side the technical part of the company without having to write software. Also, learn the sales cycle and what the click on a front end of the pipeline. All areas great for any young person to see how the system really works without having to be a software developer.
Educational Video Series – Marketing Presentation by Professor Doreen Shanahan