http://www.maniacsolutions.com/marketing-concept-era/
Cloud and consumerism of IT consumerisation The idea – users can be purchased freely their own personal hardware and software – has been around for a while. But few CIOs and even less the heads of IT operations have embraced. Unlike other symbolic adoption, where users could choose between an iPhone or Blackberry to one where users have a personal budget to the end of the supplied list of pre-approval …
NETWORK MARKETING EXPLAINED -Robert Kiyosaki-