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IPREX annual meeting in New York
"Questions in a world multinational multimedia" was the theme of this year's annual meeting of IPREX, independent international corporate public relations firms, and was attended by 55 representatives of the organization. The event, held 14-16 May, was organized by Makovsky + Company, a global audience New York-based firm relations and investor relations.
"As one of the top media centers in the world, New York, the perfect backdrop for this year's meeting annual IPREX. Programs and events provided members IPREX with invaluable insights into the problems facing our customers today, ie, recession, climate change, the transmission of international news and reputation crisis of 2009, "said Ken Makovsky, president of Makovsky + Company and cofounder of IPREX.
Besides the business sessions IPREX, the meeting included networks jammed packed with receptions and dinners at fancy restaurants, where the guest speaker Michael Lee, Immediate Past World President and Chairman of the International Association Advertising, delivered a talk titled, "The Green Challenge: Where are the opportunities," which focused on the imminent regulations government and increased investment in environmental technologies will drive companies to improve their communications about this growing problem.
The second day began with a visit to Bloomberg News, which included a question and answer session with a high number of news agency publishers including Karen Toulon New York Bureau Chief, John McCorry, Executive Editor Americas Marty Schenker, executive editor, Top News, and Ted Merz, News Content Manager. They discussed trends in global news information, social media and noted how technology has empowered the public with a more complete and detailed information on the issues News that choose to go.
The attendees moved to the historic University Club which hosted a panel discussion entitled "The great crisis of reputation – And how to respond, "moderated by John A. Byrne, Executive Editor / Editor-in-chief of BusinessWeek.com. The panel consisted of Stephen K. Dishart, Managing Director of Communications and Human Resources, Swiss Re, Carl D. Folter, Executive Vice President of Corporate Communications, Viacom, W. Greisman Harvey, Senior Vice President and Executive Communications Group worldwide, MasterCard, Raymond F. Kerins Jr., Vice President / Worldwide Communications, Pfizer, Michael McDougall, vice president of Corporate Communications and Public Affairs Bausch & Lomb, Barbara Pierce, Public Relations Manager, Marketing and Brand Communication worldwide Kodak, and Gary Sheffer, Executive Director of Corporate Communications and Public Affairs, General Electric. Corporate governance, ethics, corporate reputation and as the use of social media were among the key topics discussed.
A tour of Google, the search engine icon, as follows on the schedule. It featured two speakers: Ellen West, director of Google Global Communications and Public Relations, who spoke on "Trends of Digital Edge" and Lisa Green, Senior Manager Google Relations Agency., who spoke on the theme, "The Future of Rapid Response."
The second day ended with a dinner at the legendary Four Seasons restaurant, which was attended by a special guest, Kathy Cripps, President of the Council of PR firms, who addressed the group.
Makovsky concluded: "In addition to being very pleased with the turnout for this year's meeting, I was satisfied with the comments on several program assistants, who felt that the discussions and events planned ideas and knowledge that will help advance their practices individually and collectively under the umbrella of IPREX.
Makovsky + Company "Social Media SWAT Team" was sent to "socialize" the entire conference, covering the events, speeches and panel discussion as journalists, but using the social aspects of the website to allow information real-time and public participation. A blog of the conference (iprex09.wordpress.com), Twitter (Twitter.com/iprex09) YouTube channel (www.youtube.com/user/IPREX09) and Flickr stream (www.flickr.com/photos/iprex09) were created by the team of Makovsky. For every one person who attended the event, visit the blog of the conference 4.3, 9.7 IPREX seen a video, and 100.25 people received a message about it via Twitter. After the event, a conference brand online group was created to allow assistants and followers to continue the conversation.
About IPREX
IPREX (www.iprex.com) is a major global corporations of independent public relations firms. Founded in 1983, its 63 partners have 85 offices in North America and South America, Europe, Middle East Asia Pacific, with annual revenues of $ 117m. Its 1,100 professionals provide a wide range of services to some of the most successful companies in the world.
About the Author
Kevin Waddel is a free lance writer. To get more information about Public Relations, PR New York, New York city public relations, Investor relations New York, PR, Public Relations New York, Financial Services Public Relations in New York visit http://www.makovsky.com
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