http://www.maniacsolutions.com/marketing-bcg-model/
Is the auto industry a low or high market growth? In particular GM, Chevrolet and Corvette?
I am doing a project on Corvettes and need know where they stand at the market share BCG / Market Growth Matrix. In particular it is a star, cash cow, question mark or a dog. Obviously, either a star or cash cow. I just need to determine the growth of the market, whether high or low. I imagine high due to continue making new models cars, but I figured I'd ask. Corvettes are the best cars … ever.
Maadi, is absolutely the "CASH COW", along with models Cadillac. It has always been and will be. You would not believe how many of the high-end models go abroad, where there is no speed limit. In recent years 80, early 90's GM decided to cut production in half and double the price, along with Caddy models.
Marketing Strategy – Boston Matrix