http://www.maniacsolutions.com/international-marketing-mcdonalds/
Why KFC Mcdonalds more successful than in penetrating international markets?
The question is not accurate. KFC is the number one QSR in China. McDonalds is the distant number two. China is an international market. McDonald's has about 760 operating restaurants has 1,600 KFC restaurants.
McDonald’s Marketing casestudy: International Marketing