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The power of integrated marketing
Many small business owners know they need to have some kind of marketing program in place, however, many are not sure exactly how to develop one that maximize corporate profits.
This article describes a simple method to help ensure that its program is comprehensive and integrated marketing. The process is called integrated marketing system and helps ensure that faces to four, but related to specific areas of strategic marketing.
Marketing can be divided into five critical steps. They are:
1. Create a product or service that solves a problem.
2. Attract prospects looking to solve this same problem.
3. Communicate how your product or service solves this problem.
4. Building confidence and an open mind to purchase.
5. After the transaction, retain the customer for future purchases.
Sounds simple enough, right? Many companies are good at one or two of the above, but it is rare to find a company that excels in all five. The Integrated Marketing System was designed specifically to address all five of these areas, which allows you to build long-term sustained growth.
The Integral Marketing system consists of four quadrants of marketing. Each quadrant is directed to a specific role for help build your business profits. But, when all four quadrants are integrated into a comprehensive marketing strategy, the sum is more than the individual parts.
Let's take a quick tour of all four quadrants that make up the marketing Integrated Marketing System.
Quadrant Tools and Technology
This article is quadrant with the tools and technologies to help ensure to provide the most relevant content in the point of maximum impact. It's really the foundation upon which your marketing program whole rests. If you do not have adequate marketing infrastructure put into operation will be difficult to follow up on their marketing programs. This quadrant focuses on the creation of the database of customers, choosing the right business website technologies, the design of its monetization models and market testing your ads and promotions for maximum response.
The content and Quadrant delivery
This quadrant focuses on obtaining high-value content relevant to your target markets through various channels of direct marketing. This includes any type of communication to their customers either an email, a direct mail piece, a special report, an ebook or information provided through CD's, DVD's and MP3's.
Clients and the dial image
This deals with the definition quadrant how to differentiate yourself from your competition by adding unique value to your target markets. This includes the creation of value proposition, marketing messages fundamental and determines its characters buyer. Everything that relates to your company "look and feel" goes here – like your business website, logos and design of all outgoing communications, including email templates, stationery and business cards.
Quadrant Growth & Loyalty
There are only two ways to grow your business, get more out of existing customers and new customers make the mark on the cover. This quadrant focuses on both. How many of their clients return to buy from you a second time? If you're like most companies, has a high percentage of half time. This quadrant offers programs to help to increase customer retention and growth. Examples include the use of its customer database to establish retention programs, the creation of information that builds trust, and development of attractive offerings based on past customer behavior.
Many companies spend most of their working time within a quadrant or two, ignoring others. By refocusing and redesign your marketing program to support key activities in the four quadrants, increasing response rates, attract new customers, and more importantly, increase their business profits.
Using the Integrated System Marketing
The easiest way for you to use the Integral Marketing System and the four quadrants is to simply ensure they are all covered in your marketing plan. It is not necessary to try to divide their resources and budget by 25% per quadrant, but it is equally important to ensure that not too heavy in any particular area.
For starters, it focuses on a particular area of each quadrant. Choose programs that you believe that have the greatest impact, and then add additional programs you have the time. In the beginning, it is critical to focus deeply on a few areas Instead of trying to start a dozen programs only be discouraged if you can keep all the balls in the air.
Over time, you can develop strong and focused programs in all four quadrants. If you want a step by step guide to the systematic output-driven marketing programs for profit in all four quadrants, then I recommend my book comprehensive marketing system.
Begin to address the four quadrants of marketing today and see how an integrated marketing program quickly may offer additional benefits to your business.
About the Author
Corte Swearingen, at various times in his career, has worked as a particle physicist, jazz pianist, composer, marketing manager, bird trainer, magician, metal bender, business development manager, piano tuner, and e-commerce director. He is the developer of the Integral Marketing System™ and CEO of SmallBiz Marketing Tips. He holds a degree in physics and mathematics from the University of Illinois in Urbana-Champaign and lives with his wife and two daughters in the Chicago suburbs.
why integrated marketing? :: thunder::tech