http://www.maniacsolutions.com/insurance-marketing-postcards/
The best of the advertising of the types of work local small businesses?
I own a small local insurance and financial services agency and want to know what type of marketing is likely to emphasize the importance of local families? (Postcards, sinage office, incentive programs, coffee and donuts?)
You probably know the word of mouth is your best local advertising. The key is to make your current customers want to tell their friends and family about your business. Great customer service is the easiest way. We used postcards with ads saying bring this card to a free country, no the obligation "whatever. In this way we follow if worth it or not. (Some, some not) also use cheaper methods such as write their names in pens ph and fridge magnets, free for collection at our office or sometimes include them in the mail we send to our customers. It is more expensive, but also co-sponsor a youth team sports. These children are using our name, phone and website address # wherever they go. We have added new customers from this sponsorship. We also have a few trophies and photos on the wall of the office. They remind people that we are one of them. Looking just started offering free seminars for customers potential. Have not been made yet, but it looks promising. Also donate school supplies to local elementary school every year. And this is included in a pen with our name and #. Some of the teachers are angry with us about the pens, but our ad is not in the notebooks, pencils, folders and other things we supply. We are a small town (2200 people) and do things that allow us to serve our customers and make a decent living. Good luck
Insurance Marketing for Independent Agents made simple