http://www.maniacsolutions.com/direct-marketing-personalization/
What are the advantages of direct marketing?
Direct marketing is a marketing tool that includes activities such as direct mail, telemarketing, mail order, direct response advertising and email marketing.
Direct marketing provides a range of unique benefits, since it allows work directly with their audience – whether the prospects, potential customers, end users or existing customers.
Other advantages of direct marketing are:
Flexible Orientation
Direct marketing allows you to speak directly identify, isolate and communicate with well-defined target markets. This means you get a higher conversion success rate and whether it was communicated to everyone in the mass market. And direct marketing is also much cheap mass communication.
Multipurpose
Direct marketing does not have to be used to sell – which can be used to test new markets and the process of new products and customers, to reward existing customers to promote loyalty, gather information for future campaigns, or segment a customer base.
Cost-effectiveness analysis
The cost per acquisition direct mail can be significantly less than the methods marketing. In addition, once a customer has purchased, you can also benefit from repeat sales of high yield once again acquired through methods direct marketing.
Manageability
Direct marketing provides greater control and accountability that marketing methods. It is easy to measure performance because you know exactly how many people contacting first. Once you have a direct marketing campaign and know the conversion rates involved, you can work on refining and improving their success rates. Besides that also makes it easier to plan, forecast and budget for future direct marketing campaigns.
Fast Delivery
Direct marketing is both quick and flexible in achieving results. This is especially true for telemarketing, a direct marketing tools, such as results of a conversation can be recorded immediately and scripts adjusted immediately to improve results.
Ability Tests
Direct marketing allows you to test, test and test again to hit upon the best combination successful direct marketing tools. Any of these variables such as the timetable, list, message, advertisement and supply can be adjusted, tested again, and is measured directly find the optimal marketing proposition.
Building relationships
Direct marketing is much more effective to initiate and develop a meaningful dialogue with new customers. From the beginning, you have a relationship with them, which can also be used as part of a swing strategy to stimulate demand from retailers.
Targeting messages
Direct marketing can enable objective different messages to different recipients. Thanks to technology such as digital printing, it is even possible to display different images, designs and offers a advertisement directly in terms of who is being sent to, and customize the mail to the recipient to increase conversion rates.
Geographical focus
Direct marketing can be used for any level of geographic targeting, whether the area around a store or a restaurant, regional targeting by zip code or county, national and even international directed – the direct marketing can be a much more test the market price of an expensive personal sales visits.
About the Author
About author:
Steve Sellwood is from www.selectabase.co.uk, a UK provider of direct marketing lists and data for use in your direct mail and telemarketing campaigns to business and consumer audiences. Selectabase also provide a range of direct marketing tools including simple list cleansing and data checking services to maintain the quality of your direct marketing.
The various applications of promotional personalization (VDP)