Cultural Marketing Mistakes

By admin  




cultural marketing mistakes
What are the cultural errors based on the hands of multinational companies in marketing their products overseas?

For example: A doll barbie in Saudi Arabia with a boyfriend and hot shorts and a sleeveless shirt

Her'es another example that I read years ago. When Pepsi tried to market their products in Thailand, the translation of his slogan then was wrong. The English version, said: "They see the generation of life, you Pepsi." But the Thai version ended by saying "Pepsi brings your ancestors from the dead." I do not think that was good, taking into account the respect that many Thais are for their deceased relatives.

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