http://www.maniacsolutions.com/consumer-marketing-solutions-ny/
DecisionPoint Systems (OTCBB: DNPI) 10M (marketcap)
When I first heard about RFID I was working at a hedge fund and New York founder was so excited about the prospects for the industry that was boiling. This was in 2004 and looked at us, then, as a way to leverage our experience as Semiconductor analysts … we wanted to find out how RFID will weave their way through the logistics business and revolutionize it.
Our work was to identify the company that eventually monetize this new tool logistics. That was 6 years ago and today I came across a small company in our niche (OTCBB: ECD) which has some great case studies – and today – the view from 2004 seems real. My first thought was how I would never lose a golf club because a thin strip of RFID smart phone beep my identifying my session-green 9-iron hut or a cart for safe retrieval.
In the case study reviews DecisionPoint had the task of solving the business problem of placing the 93,000 containers a public company (Nasdaq: MINI) and help in loss prevention, location and billing.
I was surprised by the size of contracts ($ 5,300,000 in this case) led me to dig a little deeper in the company and where it goes. This will really go to swell my initial understanding of how RFID is and will be used. DecisionPoint I took the idea of golf club and has created a unique climate resistant bar code and applied to all assets, and mobile handheld computers equipped with software GPS and cellular radio using third party software and property and allowed the company to identify and capture the number of active, safe places anywhere in the world and capture electronic signature and proof of delivery. These giant container my golf clubs were missing and were also assured safe retrieval.
If I went to Hot-Tub Time Machine back to 2004 my old boss looked at the potential revenue and ask me to do more excavations in the structure of the cover and where the bones were buried so did not get into a dead-end bag of tricks, but for sure we would have stuffed it like a laboratory frog.
I have yet to talk to CEO Tom Nic, but I want to ask you about all my lost 9-Irons and if I could help find them. I love looking at the logistics space in 2010 and like the how new areas undervalued opportunities. You will hear more in the World media market in this space and ask difficult questions in future earnings calls.
Stay tuned … below is some information on ECD
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DecisionPoint Systems, Inc. operates as a systems integrator of data collection. It sells and installs wireless devices, software and equipment related to encoding bar, as well as provide radio frequency identification solutions (RFID), professional services and customized software solutions. The company deploy mobile applications for retail stores, storage and distribution, manufacturing, transportation and logistics, and mobility markets in the field. It also provides software for mobility applications in the field; CASE Tools / Pathfinder, an application development platform and software to measure Microsoft,. NET and Java. In addition, DecisionPoint Systems offers professional services including consulting, enabling customers to understand the application of mobile computing for a particular business process, consulting technique that determines the technology to be used and implemented, and technical development including the current programming software and configuration of the mobile application and interface software to existing customers back systems office. In addition, the company provides installation, support and management services involving the installation of a solution in the client computer infrastructure systems and then replicate the application to their places of operation. In addition, the company offers wireless and mobile computing hardware, such as handheld and vehicle-mounted rugged laptops, wireless LAN (Wi-Fi) infrastructure, networking, wireless infrastructure mesh, readers RFID tags and related infrastructure, GPS receivers, two-way radios, barcode scanners, handheld and barcode label printers and RFID tags and encoders and bar code and RFID solutions for consumption. It serves commercial markets retail, utilities, transportation and logistics, manufacture, sale and distribution, and others in the United States. The company is headquartered in Foothill Ranch, California.
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