http://www.maniacsolutions.com/common-marketing-mistakes/
All brokers / loan officers, please read =)?
hey .. im just starting out as a loan officer w / my Estate License roots, but I'm having tons of trouble finding customers .. I havnt even had my first but .. I had made flyers and put me on everyones car in the train stations along the three cities atleast 3 times a week .. telemartketing I tried but I really do not have the patience for that .. I also think option drivers direct mail from my boss gives me a week ago, but havnt had any calls from them either .. my boss gave me only two houses to sell it and make ive loans and has made an open day this weekend, and about to do another open house this Saturday for the 2nd home .. Do you have any advice to what I can do to find borrowers or trading advice ..? So are most common rookie mistakes that exist in relation to the first customers with the loan process .. thank you very much! – Eric
As for marketing, is a pain. Finding new customers without a data base of past customers to draw of is hard. I agree that a flyer on my windshield would be the last place I would call a loan. And I also agree that getting the loan agents when you are an agent is also hard. I had a RE license for a while, and cut when I realized that my belief that real estate agents welcome someone who knows what it really was completely wrong. Do not care, and probably made him nervous steal your client, if not now, then in the next transaction. "Prima first organization of seminars for work, but hard to do. You have to start networking with anyone and anywhere they can find. There are tons of networking groups in almost all areas. Join the local chamber of commerce. Join other groups. Make sure you have the cards on you at all time, and make sure everyone you know is one, and know that you are the man to ask for a mortgage. Hard to do without coming across as a pushy salesperson, but can be done right. It is necessary to force them to meet real estate agents as possible. Find one or two special niche that you think might help them sell more homes and present yourself as a possible solution to sell more homes because of funding you can provide. Talk to local builders and developers in your area. I think it is better to ask first just to meet him and then ask them about their first business. Find out everything you can about how to sell your houses, how they are funding (both construction and permanent financing), and ask them what they think might help sell more homes. Then return to your office and find solutions to their problems, and re-submit. Which brings me to the next, the main question: And number one: Any person wishing Business from, you must find ways to help them with their first business. Do not just go in and ask for a loan. Find out what you can do to help them grow their business. If you Help someone else make money, usually I do the same for you, hoping that it will do again and again. Find out what their problems and find solutions for them. As for the common rookie mistakes, his work is quite simple: Close on time, every time, at the rate and the price he had promised. Any late closing even an hour, it makes you look bad. No need to change the type or costs after making its offer firm looks bad too. So to avoid this, make damn sure they know what they qualify for before offering a special end lock. That means that they have been received and reviewed your income and assets, etc. .. advance. Also, in my experience, advance is better to ask too much information that you may not need later, that move back to the client for more paperwork and more. It is set customer expectations, and monitoring. When I meet a client for the first time, I'll give you a list of things you expect to need them. I give a timeline of when things will happen, as the initial subscription, evaluation, etc. .. I tell them that although I think I have everything covered, my subscribers can obtain information further to clarify something. Thus, if necessary go back for things, which I expected. If I have, I can say hey, we've done a great job up front, nothing else is needed from you! Sounds good I know what he was doing, or really knew what he was doing. I'm fine with either option, but option 3, "no had no idea what he was doing. "Communicate with your customers regularly, even if it is just an update e-mail that you are still waiting on the insurance. The home buying and refinancing is even a great thing and can be emotional for the customers. Walking through the process clearly and keep reasonably current, will help them feel they are being well served. There is a common saying in sales: Underpromise, overdeliver. It seems pretty simple. But we all have a tendency to want to promise things super-fast, etc. .. when it is rarely necessary, and often counterproductive. And most people do not, and end up looking incompetent or worse.
7 Common Marketing Mistakes