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Dodge La Femme
Origin
La Razon de La Femme d'tre of the observation derived from Chrysler's marketing department more and more women were taking an interest in automobiles during the 1950s, and that the views of women on which color to buy cars was becoming part of decision making for couples to buy a car. The La Femme was an attempt to gain a foothold in the women's automobile market.
The concept of La Femme was based on two Chrysler car show in the 1954 campaign. Named Le Comte and the Comtesse de la, each was constructed from a rigid body Chrysler Newport, and each was given a roof clear plastic on the carrier. While the count was designed using masculine colors, the Countess of Graffiti "Dusty Rose" and "Paloma Gris "in order to convey femininity. A favorable response encouraged Chrysler to pursue the concept of La Condesa.
1955
Dodge received the draft and renamed the concept of the femme, which began as a 1955 Dodge Custom Royal Lancer "spring special" two-door coupe roof, painted "Sapphire White and Heather Rose. " From there, the exterior received special golden "La Femme" script that replaces the standard "Custom Royal Lancer" scripts on the front fenders cars.
The coach also received the attention and characteristics. 1955 La Femme interiors were lined with a special material tapestry of rosebuds on a pale background silver vinyl pink and pale pink trim. The La Femme also came with a keystone into a bag of pink calfskin in coordination with the interior of the car. The purse could be stored in a special compartment built into the back seat the passenger and his gold-plated medallion face outward. This brushed metal medallion was large enough to have the owner's name engraved on it.
Each bag was equipped with a coordinated set of accessories inside, including a face powder compact, lipstick case, cigarette case, comb, lighter cigarettes and wallet, all made of plastic or imitation tortoise shell and gold-tone metal or metal calfskin pink and gold-tone, and all were designed and manufactured of the vans, which was a manufacturer of clothing and accessories fine women in Chicago, Illinois.
In the back of the driver's seat was a magazine containing a raincoat, rain hat and umbrella, all made of vinyl with designs to match the inner fabric rosebud. marketing brochures Dodge La Femme clearly indicated that the car was "By Special Appointment to His Majesty … the American woman."
1956
For 1956, the La Femme obtained without less fanfare, letters to distributors in the marketing department Dodge La Femme called a "stunning success." For 1956, Dodge replaces Heather Rose and Conditions white sapphire Misty Orchid and Regal a combination of colors of orchids. The coach in 1956 did not follow the example of the model 1955, and in its place is "The Femme "patterns of single seat, headliner, interior paint and carpet. The fabrics used have proven to be very difficult to reproduce. The seat covers were made of coarse white cloth with random, organic appearance patterns of lavender purple short loops, in a way very similar to loop carpet hair. The fabric was also headlining heavy white cloth, with many, small splashes of gold paint at random. The loop pile carpet was in varying shades of lilac and purple. The boxes behind the seats have also been changed to 1956 to accommodate the rain coat, rain cap and umbrella that comes with the model. Both boxes were identical This year, because there was no need for accommodation for a portfolio, which was offered only with the La Femme 1955.
Legacy
Sales of equipment for 1956 Dodge La Femme
Drop the Dodge La Femme for 1957 and review the concept. Because the femme was a $ 143 option package, the overall production is not broke production figures from Dodge, but research suggests that fewer than 2,500 were made during the period of two years. At least 40 known examples exist version 1955 and over 20 for the 1956 version, including at least three verifiable D-500 Femmes The optioned 1956.
There are many theories about the low sales of the package femme adjustment. No evidence of magazines, television, radio or other announcements lafemme have been found since 1986. Given the large number of Dodge dealers in the U.S. at the time, very few of them never received a femme for demonstration showroom. Instead, single-sheet brochures are the only dealer track were femme Dodge for sale at a time when other special-adjustment models such as Chrysler 300 letter series, the Plymouth Fury and DeSoto Adventurer were widely and enthusiastically promoted.
Sources
The Dodge La Femme International Web site and registry, Leslie Howard, Author. July 2003.
Femme: a statement of luxury and women of the 50s chauvinist sector Aftermarket Business, James Guyette, Author. January 2004.
1955-1956 Dodge La Femme: Appointment and His Majesty the American Woman Collection Automobiles, Tom Lindsey, Author. February 1988.
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