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The marketing power of Postcards!
Postcards can be one of the most effective tools in advertising, if used well. When I started my business, Small Business Promotions, which literally had no money. I was in college and my funds were used for tuition and books. I had a dream and was decided to give it a try.
My first experience of the power of a postcard was when I decided to print up a couple of postcards in my personal printer and went out to start my marketing campaign. These cards were only black ink on yellow paper, nothing fancy. I distributed about 50 cards business owners different from the business community busy. I chose business because I thought they were my best prospects, since I was in graphic design and printing.
I must confess that it was not easy, but I was motivated simply because there was no other alternative for me at that time. It was rather a situation survival for me. Another motivating factor was that before he could make it back to my home office recently, I received a few phone calls. People are beginning to show interest.
I could go on and tell many stories of how they use electronic cards to initiate business contacts, making sales, and build business relationships. However, I would like to summarize by giving some important facts:
- I've never stopped using postcards. Why? Because after experiencing marketing methods over the years, I have concluded that the cards, either by direct mail, distribution, or how to use them are very effective marketing tools.
- I do not use simple black ink again because the cost of target = ""> _blank postcards, full color has become so cheap. It makes more sense to use a business card with colors and graphics.
Here are the reasons why can not neglect the postcard as part of its plan of marketing resources.
– Time is money and people are very aware of the value of your time. The postal address is perfectly because you can send a short message in the shortest time
– If you have an idea now, you can take that idea from concept to distribution before the day is done. Postcard printing can fit any budget and you can produce any amount that companies of all sizes can benefit from – small, medium or large. You can save a lot of money on your marketing budget as the two sides The cards do not cost as much as other methods.
– You can buy 5000 four-color, professionally designed postcards, for under $ 200. In some cases, even less than $ 100.
In the U.S. the cost of sending a 4 X 6 postcard is only $ 0.24. You have companies that design, printing, and postal mail for you. As www.DesignsnPrint.com
Think about this, have you ever received a postcard in the mail and not at least looked at? The postcards are real attention grabbers. Initiate contact with its potential customer.
Here's how you can use postcards successfully and in a way that is beneficial to you:
a) Generate new
b) Advertisements should your existing database of customers
c) Due to customers for their support and loyalty
d) Follow-up with prospects as part of a campaign
e) Traffic Send to Phone website
f) provide special offers or discounts to generate more sales
g) Seasons greetings with your own logo and information
On the road crowded e-mail that your customers receive every day, you have to demand card attention. Yes folks, that's the secret to a successful piece of mail. The graphic designer and his company Printing play a very important process.
One side of the card should send a powerful message that the prospect will want to turn it around and read the other side. On the other side of the card that deliver the benefits of your company (just remember that the outlook is only concerned about what's in it for them.) Provide a strong bid to create action. Include your contact information clearly.
If I had to choose the most important part of the post apart from the contact information, I would say that is the headline. It must be powerful. It should be concise. It must be bold.
Use graphics only if in relation to the message you are transmitting. A nice clean graphic or image can be powerful, but abuse can be deadly marketing campaign for you. It all depends that the target markets. When creating your text always think in terms of the benefits of your product to prospects. Think of the unique advantages of the product. A feature important of the card should be the offer. Give your prospect a reason to act now! Remember that "free" is the most powerful word in any offer.
If you are in the sale of real estate, you may not want to send your card to a group of teenagers. I'm saying, focus the prospects for the right and get better results.
Many people make the mistake costly to produce your postcards, but lack the will to reach prospects. In this case, you may as well not produce the cards in the first place. They are not a good session in the table in his office.
I encourage you to test the power of postcards today with a new approach. Just take a step further and follow the right guidelines. You're going to separate from the competition and soar ahead.
About the Author
Michael Reid
Marketing
http://www.designsnprint.com
http://www.businessabcpages.com
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